Detailed Job description

Portfolio

BREWING CREATIVITY

A Showcase of my work in Distinctive Designs for Work & Brew cafe. An aesthetic place with a cozy and productive atmosphere.

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• Measuring key performance indicators for tracking social media marketing success.
• Performing demographic targeting to increase engagement and drive conversions.
• Analysing data to optimize performance across multiple social media channels.
• Maximizing the benefits of both promoted and organic posting.
• Utilizing different social media strategies to leverage the power of social media influencers.
• Creating compelling ads for earned, owned, and paid social media marketing.
• Utilizing content variation and test different promotional strategies.
• Testing social media content and promotions to increase engagement and drive conversions.
• Managing a substantial advertising budget.
• Social listening and engaging with consumers.

  • Managed, reviewed, and performed daily account responsibilities associated with Google Ads, Facebook Ads, Display Ads using ADBUTLER and E-commerce Ads for a variety of clients.
  • Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Provided recommendations and executed strategies to improve the Performance of the campaigns.
  • Provided oversight, managed, and generated weekly and monthly client reporting for all major metrics, goals tracking, CTR and revenue tracking.
  • Provided oversight and worked closely with the other team members to meet client goals.
  • Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages.
  • Ensure ads, keywords and landing pages are in alignment with the focus of the campaign.
  • Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations.
  • Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible.
  • Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time thus making the user journey with the brand worthwhile
  • Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online
  • Acknowledging compliments & showcasing the same on brand social media pages
  • Effectively identifying and utilizing social listening tools for response management
  • Sharing the brand comments on real-time basis with the respective brand associates/managers
  • Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully.